Imagine a mother scanning store shelves for a safe product to soothe her child’s eczema. Among countless options, she spots your brand, proudly bearing the Allergy Foundation of South Africa (AFSA) Seal of Approval (SOA). She chooses it, trusting it will not worsen her child’s allergies. This is the power of the AFSA SOA, and we are inviting manufacturers like you to Seal the Advantage by registering for our certification program today.

At AFSA, our SOA certifies a wide range of non-food products from bedding and skincare to cleaners and air purifiers that are designed to avoid triggering allergies. These products do not need to cure allergies; they simply must not make them worse, making the SOA accessible to a broad market of manufacturers. Whether you produce hypoallergenic bedding, fragrance free cleaners, or gentle textiles, your products could qualify for this trusted mark. Consumers, especially those managing allergies, seek out the AFSA Seal for its guarantee of safety and quality. For example, a recent SOA certified air purifier brand earned glowing reviews for reducing symptoms without aggravating allergies, proving the Seal’s impact on consumer trust and sales.

For businesses, the SOA is a competitive edge. It sets your products apart in a crowded market, signaling to allergy sufferers that your brand prioritizes their well-being. A mother choosing a lotion for her child will reach for your SOA certified product over others, knowing it is safe. By earning the Seal, you position your brand as a leader in the growing allergy friendly market across South Africa and Sub-Saharan Africa.

Beyond elevating your brand, joining the SOA program directly supports AFSA’s mission to transform lives through education. The program funds our Masterclasses for healthcare professionals, as well as Allergy Education Workshops and Social Media Live events that give patients, parents, and caregivers vital knowledge while fostering a supportive community. By participating, you align your brand with a meaningful cause and demonstrate a genuine commitment to promoting allergy-friendly living.

We are calling on manufacturers of products that avoid worsening allergies whether skincare, eco-friendly cleaners, or dust mite resistant bedding to self-register for the AFSA SOA. Do not miss this chance to certify your products, help allergy sufferers, and stand out in the market.

How to Get Started

Visit www.allergyfoundation.co.za and head to our SOA page to see more information and complete the application form. From small South African businesses to regional manufacturers, we want to partner with you to make allergy friendly living accessible to all.