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AFSA NEWS DECEMBER 2017
AFSA partnership with Good Food & Wine Show 2018
The Allergy Foundation of South Africa (AFSA) strives to save lives, to enhance the quality of life and to reduce the cost of healthcare in South Africans suffering from allergic disorders and primary immune deficiencies. We do this by creating awareness, advising and educating patients, promoting responsible care, assisting with advocacy and by raising funds for professional development.
AFSA is thus proud to confirm its partnership with the Good Food & Wine Show (GF&WS) which will take place in Cape Town 25-27 May 2018 and in Johannesburg 27-29 July 2018. AFSA will work with GF&WS to create awareness about allergies and allergy friendly products by promoting this through its various marketing activations as well as through the exhibition itself.
This partnership will allow AFSA to engage with over 50 000 visitors at the show and several hundred thousand more through the marketing campaign. We encourage all AFSA members and those companies who endorse and support allergy friendly products, to be part of the new Good Food & Wine Show and part of the AFSA programme at the shows. Please contact Lynn Kampf at 081 405 8442 or lynn@allergyfoundation.co.za for further information.
We look forward to working with you in 2018.
More about The Good Food and Wine Show
The Good Food & Wine Show (GF&WS) has always been the most important food platform in Africa.
Now going into its 19th year, through uniquely curated content we continue to strive to become more innovative, more entertaining and more interactive. Our main objective is to provide sponsors, exhibitors, and partners with a valuable and unique marketing platform, allowing them to communicate directly to their target audience by showcasing and selling their products. We want to engage with visitors and involve every one of their senses. We want them to use taste, smell, see, touch and hear to tell a 360° story around food and wine. It’s a great occasion for food lovers, families and professionals to enjoy food and wine at all levels.
GF&WS is a unique platform for exhibitors and sponsors as it offers them the opportunity to engage and interact face to face with new and existing clients and gather valuable instant data on what consumers are interested in and what they are willing to buy and experience. With over 50 000 visitors attending the 2017 editions, the 2018 shows from 25-27 May in Cape Town and from 27-29 July in Johannesburg, promises to be even more entertaining, interactive, educational as well as innovative!
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