Pure Shampoo Every Day is SULPHATE free and also free of Parabens, SLES, SLS, CDE, Colourants and Fragrance. This is a shampoo that is extremely gentle, ideal for everyday use. It is ideal for consumers with dry to normal scalp and hair. Consumers that are discerning and are looking for a product that is as simple as possible, and has the least chance of causing damage should be using Pure Shampoo Every Day.